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Our Values
It is not only a matter of figures and facts. It is something more. It is a set of values which make this area a competitive and unique destination.
- Innovation & Infrastructures: proof of which is its Technological Business Park, clear European references in R&D&I.
- Specialised Professionals: the University of Malaga, the International School of Hotel Management “Les Roches” (Marbella) and the Centro Andaluz de Formación Integral de la Industria del Ocio (Mijas) constitute a real incubator for top level professionals.
- Weather And Nature: 325 days with sun every year and an average temperature of 18°C.
- Welcoming Nature: the author Henry James use to say “three things in human life are important: the first is to be kind, the second is to be kind and the third is to be kind”. Undoubtedly, the kindness of the Costa del Sol is one of the attributes that make it distinctive and attractive.
- Live Culture: Malaga, candidate to European capital of Culture 2016. The Picasso Museum in Malaga is a clear example of this way of understanding culture: set in the Palacio de los Condes de Buenavista (16th century), over Phoenician, Roman and Arab archaeological remains, this avant-garde icon is brought to life with 200 pieces from the artist´s private collection. The incessant cultural activity of the Costa del Sol is presented in an agenda which is outstanding for its programme for Theatre and auditoriums, events, exhibitions, plays and festivals with an important welcoming on behalf of the public, such as the Malaga Film Festival or the Jazz and Opera festivals held in Marbella.
- Mediterranean Tradition.
- Cosmopolitan Approach: the Costa del Sol rises over a past that was an encounter of civilisations where Phoneticians, Romans and Arabs succeeded in customs, wisdom and beliefs. Although beyond the past, this heritage has configured a present reality and a future aspiration: to be a cosmopolitan community, capable of learning from the world and to communicate with it by mans of performing great gestures of opening and commitment. We could currently define the Costa del Sol as a place in which everyone can feel at home. Something that is clearly evident in the co-existence of different languages and cultures.
